Genres: Thriller, Drama

Set against the backdrop of cutthroat TV home shopping rivalries, three ambitious hosts fiercely compete to climb to the top and seize their moment in the spotlight. Woo Hyun, a home shopping host with an unremarkable track record, dreams of becoming the industry’s leading star. But when her career spirals into a seemingly endless decline, she is forced to reinvent herself.

Ki Mo Lan, the formidable vice-president of UNI Home Shopping, started from the bottom and clawed her way to the top. Known for her legendary rise, she’s a woman of few mistakes and even fewer emotions, but her commanding presence is undeniable.

Then there's Bae Ok Sun, UNI’s top host, who exudes generosity and earns respect from everyone around her. But beneath her polished exterior lies a mystery—no one truly knows what she’s thinking. As these three women navigate ambition, betrayal, and power, their hidden motives and intense desires fuel a high-stakes battle for dominance in the world of home shopping.

Tags: Infertility, TV Presenter Female Lead, Female Centered Plot, E-Commerce Industry, Dysfunctional Family, Doppelganger, Rich Family,Female Rivalry, Jealousy, Infidelity