Wei Jinbei, Peng Xiubing, and Li Shaoqun are three young people with very different personalities. They returned from the big city to the ancient village of Yunnan and by coincidence, joined forces in e-commerce. They understood that e-commerce is not limited to sell things from the city to the countryside, but also to sell things from the countryside. Although initially incompatible with the villages, they changed everyone with sincerity and started a pure and absurd entrepreneurial journey.