Behind the 5 minutes of fame and dazzle on stage are years of unseen practice and effort. SMTOWN is one of South Korea’s largest record labels and home to some of K-pop's top artists, including BoA, TVXQ, GIRL’S GENERATION, SUPER JUNIOR, and more. “I AM” follows the past and present lives of these SMTOWN artists through never-before-seen audition tapes, practice clips, and private interviews. Embellished with performances from SMTOWN’s historic concert at New York’s Madison Square Garden, the film presents an intriguing and poignant look into the lives of the young stars.