Local Creator is a new show based on a unique case: a government officer made unique promotional videos for various local festivals that went viral. Three celebrities who are famous for their wits and bright ideas are appointed as a new 'local creator,' and produce unique promotional videos that can be viral on social media. They reject old-fashioned ideas: they observe the city and towns with fresh perspectives, and they make the contents with unique styles. The program not only follows the hosts' challenging process of making promo videos but helps the local government to promote various local content to the public.