K-drama fans, prepare to swoon—Go Yoon Jung and Cha Eun Woo are bringing next-level chemistry in a newly dropped campaign that’s as cinematic as it is stunning.

The two A-listers have teamed up for their first-ever advertisement together, and the result? A mini love story that feels like a scene straight out of a romantic film. Directed by the acclaimed Yoo Kwang Hong, known for his dreamy visuals and poignant storytelling, the short film dives deep into the emotional intimacy of simply calling someone by their name.

Titled around the powerful theme of “name,” the campaign captures that heart-flipping moment when a feeling shifts from vague interest to something undeniable. The quiet, electric eye contact between Go Yoon Jung and Cha Eun Woo will have you replaying it again and again—and fans are already calling it one of the most aesthetically pleasing brand campaigns of the year.

To create that soft, nostalgic glow, the project was filmed using an authentic 16mm film camera, giving every frame a warm, French-inspired texture that digital can’t quite match. Think: vintage love letter meets modern fashion editorial.

The campaign, in partnership with Marithé et François Girbaud, drops May 13 at 10 AM on their YouTube channel, with both 15-second and 30-second versions. Expect to see it everywhere—from Netflix and TV commercials to billboards along Dosan-daero, subway stations, and even in-flight on Korean Air.

If this is just the beginning of Go Yoon Jung and Cha Eun Woo’s onscreen partnership, fans are already ready for more. Is it too much to hope for a full K-drama next?