BLACKPINK’s Jennie has once again set social media ablaze — and this time, it’s not just for her music or red carpet moments. On June 13, the superstar took to Instagram to unveil behind-the-scenes photos from her striking campaign with French luxury fashion house Jean Paul Gaultier, part of their Fall 2025 Ready-to-Wear Pre-collection.

While fans were already buzzing over the announcement of her new muse status with the iconic brand (yes, the same label behind Madonna’s legendary cone bra), it’s the raw, unfiltered beauty of Jennie’s latest BTS shots that has everyone talking.

Dressed in avant-garde corsets, sculpted silhouettes, and sheer pieces that echo Gaultier’s signature boldness, Jennie channels both elegance and edge. But one detail that’s taking center stage among netizens? Her flawless S-line figure — the sleek curve from shoulders to hips that’s become the stuff of K-fashion legend.

“She’s the perfect blend of chic and powerful,” one fan wrote.
“No one wears Gaultier like Jennie — she’s literally art in motion,” another gushed.

The styling, which included slicked-back hair and minimal accessories, allowed the outfits — and Jennie’s silhouette — to speak volumes. The balance of structure and softness in the campaign highlights just how much Jennie owns every frame, proving why she continues to be a front-row favorite at Paris Fashion Week.

Jennie’s relationship with the fashion world has only grown stronger in recent years. She previously turned heads in collaborations with Chanel, Calvin Klein, and Gentle Monster, and she was the breakout scene-stealer in HBO’s The Idol. With every project, she’s redefining what it means to be a global pop and fashion icon.

Jean Paul Gaultier even released a statement calling Jennie “a modern showgirl who commands the stage,” adding that her presence “flirts with instinctive strength and authenticity.”

Fans aren’t just watching — they’re buying. Following Jennie’s reveal, the Gaultier denim corset look she wore sold out in multiple sizes within minutes.

From music to fashion to acting, Jennie isn’t slowing down — and clearly, the world can’t look away.